From Premium Presence to Performance Marketing

The Client

Seven Real Estate is a premium real estate agency based in Knokke-Heist, Belgium, specializing in high-end residential and investment properties. With a strong offline reputation, they were looking to accelerate online lead generation and grow visibility in a highly competitive market.

‍

The Challenge

Seven Real Estate had strong brand foundations and stunning properties, but lacked a robust digital acquisition strategy. Their online presence was underleveraged, with Google Ads non-existing and minimal SEO traction. The main goal: implement a performance-driven marketing strategy to increase visibility, boost website traffic, and generate high-quality real estate leads.

‍

Our Approach

We started with a full-funnel growth marketing audit, identifying missed opportunities in paid search and organic visibility. From there, we built a custom SEA strategy and layered in SEO optimizations to strengthen long-term visibility.

‍

The Result

In less than 6 weeks, we reduced cost-per-lead (CPL) by 37%, increased click-through rates to 8.66%, and improved Seven’s presence for high-intent keywords like “appartement te koop Knokke”.

Our campaign structure focused on granularity and precision:

• Segmented Ad Group Architecture
• Exact-match keywords and real-time search term filtering
• Ad scheduling optimization
• Custom landing pages and lead flows
• A/B Testing framework
• Live KPI dashboard
• ...

‍

With SEO, we focused on long-tail real estate search terms and improved their ranking for core keywords by 4+ positions in the first month. Technical fixes, content strategy and structured data markup laid the foundation for long-term visibility.

‍

Services Rendered

📈 Growth strategy – channel audits and full-funnel acquisition planning

🔍 SEA (Google Ads) – granular structure, keyword segmentation, and ongoing optimization

🧠 SEO (search engine marketing)– technical audits, keyword tracking, on-page fixes and link structure improvement

📊 Conversion tracking – clear event tracking across forms, CTA clicks and call interactions

🎯 Performance reporting – actionable dashboards and bi-weekly campaign reviews

🚀 Campaign scaling – budget distribution by funnel phase and campaign goal

‍

👉 Ready to turn traffic into qualified real estate leads?

Let’s grow your business with Studio Baguette, a full service marketing growth agency!

‍