🧲 Lead magnet for a new real estate development

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Eyckentuyn – 40 new-build apartments in Eeklo

Blueprint Development approached us to help generate leads for their new residential project, Eyckentuyn. No Immoscoop, no Zimmo — just a focused digital setup with a clear call to action.

We built a dedicated landing page and connected it to a Meta Ads campaign, optimized for conversions. The offer? A sleek project brochure — the perfect low-barrier entry point to spark interest and capture intent.

After one week of testing multiple creatives and audiences, we brought the average cost per lead down to €12.74, outperforming the Belgian benchmark by over 30%.

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Services rendered

🎨 Full branding (name, logo, visual identity)

📦 Offline marketing (flyers, signage, point-of-sale)

🧲 Online lead magnet (landing page, Meta Ads, tracking)

🧠 Digital strategy & ad funnel setup

📈 Meta Ads campaigns (instant form & website leads)

🔧 Server-side tracking & CRM automation

📊 Weekly performance reporting & creative optimization

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Results

✅ Cost per lead: €12.74

✅ High-quality leads with full contact details

✅ Creatives optimized in real time based on CTR & CPL

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www.eyckentuyn.be

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Curious what we could do for your next development? Let’s talk!

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